Summer Sonic
Our team at Instagram AR Design developed an experiential booth and an AR filterfor Summer Sonic, one of the biggest international music festivals.
AR Filter Design
During our exploration of various AR experiences, our team deliberated on the pros and cons of each concept. The top row showcases our various design iterations of the AR experience, while the bottom row presented a breakdown of launched AR effect.
Bubble reflective text
Mirror shards
Bubbles
Final composite
Physical Booth Design
End result
The end result was an engaging and interactive Augmented Reality (AR) experience that was integrated with our physical booth. This AR experience was equipped with both front and rear camera features, allowing for a wider range of applications. Users could adjust the height and size of the AR object when using the rear camera. Additionally, the front camera utilised face-tracking technology to enhance self-expression.
