Instagram Creatve AR tools
As an art director for the AR design team, I was responsible for leading the development of strategies, exploring concepts, iterating designs, developing prototypes, and managing projects related to AR design. I oversaw the production process, providing creative guidance and feedback to ensure engaging AR experiences.
These projects often involved collaborations with visual designers, creative coders, engineers, product designers, content designers, researchers, and project managers. The development processes for these projects typically involved multiple steps, which are highlighted below.