Instagram Photoville
In celebration of the indigenous creator community, Instagram had the opportunity to collaborate with the amazing photographer Tomás Karmelo Amaya, an artist and celebrated figure within the indigenous community. Our team used AR to bring his photographs to life in a way that celebrates his community, culture, and people.
The art show opening was held at the Photoville gallery, a New York-based non-profit organization that works to promote a wider understanding and increase access to the art of photography for all.
AR experience design
When designing our team aimed to respect the subjectivity and narrative of the artwork and expand these stories through AR.