Based on the wildly popular podcast by writer and producer Aaron Mahnke, Amazon Prime’s Lore, is a deep dive into the dark and twisted folklore cultures have spread for decades. One part fantasy, one part history, it examines the tales through a mix of recreations and animations. We teamed up with Amazon Prime Video to create a range of styles across key art, animated promos, and the main title sequence to visualize Lore’s darkest stories and launch the show to the streaming world